Preparing Designers for the Creative Society
150 years ago, many countries changed from an agricultural to industrial society. Today, we are facing a likewise radical transformation when both production and ownership of successful Swedish brands (e.g. Volvo is owned by Geely) has left the country.
However, society’s focus in general is still on short-term results and immediate payback, but I will claim that to meet the challenges faced by mankind, with global warming, globalization et al., we need to embrace creative processes as a valuable method to solve problems in the next face of development – the Creative Society. We must open our minds and face the future in a more pragmatic, flexible way. This is why design will have a significant impact on the future.
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