Vienna-based Ute Ploier has been successfully establishing her menswear label since 2003. In 2014, she launched her womenswear line. Ute Ploier is sold in selected stores in Europe, USA and Japan.

Besides her own label, Ute has collaborated with national and international clients such as La Redoute or Topman.

In 2015, she was appointed as artistic director of the BA fashion course “Fashion & Technology” at the University of Art and Design in Linz. From 2011 until 2014, she was head of the BA Fashion Programme of the University of Art and Design in Linz in cooperation with the Fashion Institute Vienna. Ute Ploier has also taught at the art schools in Switzerland or Sweden.

Her collections won her numerous prizes including the Prix Hommes for best menswear collection at the renowned Festival for Fashion and Photography in Hyères, France. She was also a finalist at the prestigious Swiss Textile Awards in Zurich nominated by an international jury.

Ute Ploier studied Fashion Design at the University of Applied Arts in Vienna. Her tutors include Charles Castelbajac, Viktor&Rolf and Raf Simons.

BRAND PROFILE / Ute Ploier
Ute Ploier stands for an analytic view on images of masculinity, blended with humour and irony. Her designs feature dress codes and elements with different social aspects while remaining wearable and most of all comfortable. Unusual textile combinations, sharp cuts and feel-great materials are at the basis of her designs.

“Each collection is a story in itself. For me, it’s all about the idea, the concept, the social aspect. There are many male fashion designers who design for women. I wanted to reverse that and experience what it is like for a woman to design for the opposite sex; to create from another point-of-view and outside the usual system."