The key factors of hot cake in new era: Design + Experience 

Talk in Mandarin, with English simultaneous interpretation supported

Dr Jun Su
Founder and CEO, Smartmi
What is the role and value of design in new businesses when facing the pandemic and post-pandemic? As a founder with professional design background, Dr Su will share the latest strategies of consumer products in this new era. In it, design contributes to the selection of product category, establishes the standard product through emphasising on user experience, and configuring resources following the hot-cake logic. In short, design develops best-quality products that stand out based on basic standard.

Keywords: Standard Product, Experience Competition, Hot-Cake Logic 标准化产品、体验竞争、爆款逻辑