Enterprise by design

Prof. Peter Childs
Co-Director, Energy Futures Lab Professorial Lead in Engineering Design, Dyson School of Design Engineering, Imperial College London
Business model innovation dominates attention in start-ups, new business sectors and organisations undergoing transformation. Design involves intentional exploration, experimentation and engagement in a context and with the associated stakeholders providing the framework within which the linkage between ideas and concepts and a feasible, viable and desirable outcome can be proposed and enacted. This presentation will explore the topic of enterprise by design, through the lenses of ideation and creativity to business models and innovation.

Keywords: Business, Innovation, Design