Francesco Zurlo, full professor of Industrial Design, is Dean of the School of Design of Politecnico di Milano. His research interests focus on strategic, systemic, and creative research-through-design, considering the sustainable impact of business innovations and human flourishing. Professor Zurlo is a member of the Scientific Committee of the Observatory of Design Thinking for Business o fPolitecnico di Milano and ADI (Italian Design Association) Index. He is director of the Executive Master in Design Strategy and System Innovation and of the Master in Service and Strategic Design.