Su Jun, Ph. D. of the Art of Design at Tsinghua University, the visiting scholar at University of Washington, the regional director of China in Korea Asia Pacific Design Association, the director of Beijing Original Design Promotion Association(BODA), the executive director of the greater China area of International Design Federation (IDF). He served as the dean, the associate professor and the master's supervisor at the Department of Industrial Design at North China University of Technology (NCUT). He established Smartmi in 2014. It is the unicorn of smart home products in the global market, an important layout of the Xiaomi Ecosystem.