Mr Sangwon CHOI

Sangwon Choi is Vice President of Design at LG Electronics(LGE) Corporate Design Management Center, exclusively serving LGE Vehicle component Solutions company. 

Growing up in many parts of the world following his parents foreign service career, Sangwon has lived in Europe, North America and South Korea. He holds Mechanical Engineering degree from Yonsei University in South Korea, and Transportation Design degree from Art Center College of Design in Pasadena, CA, USA.  

A 20+yrs automotive design industry veteran with a career starting in 1999 atTier-1 automotive supplier, Johnson Controls, his strong expertise is in production automotive interior and seating design. In 2006, Sangwon joined Nissan Design America's Detroit studio as senior interior designer and moved to California in 2009 as Nissan Design America studios consolidated in beautiful San Diego. 

With growing responsibilities, complexities and challenges in automotive design process, Sangwon was successfully managed US market Nissan SUV/Truck platforms (TITAN ARMADA PATHFINDER) and all Infiniti (QX60) design programs. He left Nissan in 2015 and joined LG Electronics as he felt increasing demands and needs to better understand latest technology for automotive innovations. Sangwon is based in Seoul, sharing unique technology-based design expertise with global automotive OEM customers and visioning next generation in-vehicle product, UX and interaction design solutions.