The role of design thinking in GoGoX’s evolution
Mr James O
Co-Founder and Head of Marketing and Advertising, GoGoX Holdings Limited
The story of GoGoX started with solving the problem of the fragmented van-hailing service. Over the years, GoGoX has revitalised traditional logistics with innovation, reshaping the user experience for individual shippers and enterprises. Coming from the design profession and as an entrepreneur, James is going to share how design contributes to the success of GoGoX and creates the brand values of the technology company in the logistics space.
Keywords: Execution, Values, Consistency