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Conference Language: English
* Simultaneous Putonghua interpretation will be available (except for paper presentations)

In this 2-day programme featuring presentations, panel discussion, and paper presentations, attendees will meet with and learn from the best in the design industry and build business networks with international design professionals.

Tuesday, 9 December 2008
Day 1
     Theatre 2
   Time    Programme


   Registration & Refreshments


   Welcoming Remarks
   Prof. Lorraine Justice
   Swire Chair Professor of Design, Director of School of Design, The Hong Kong Polytechnic University
   Victor Tsang
   Principal, Hong Kong Design Institute


   Photo-taking Session


   Keynote Speech
   Prof. Lung Yingtai
   Hung Leung Hau Ling Distinguished Fellow in Humanities, The University of Hong Kong
   Fisherman or Farmer -- What Does Culture Do?


   Prof. A G Rao
   Industrial Design Centre, Indian Institute of Technology Bombay
   New frames to see Traditional Culture: Bamboo craft in India


   Angelique Westerhof
   Director, ArtEZ Fashion Master, Fashion Institute Arnhem, ArtEZ Institute of the Arts &
   Director, Dutch Fashion Foundation
   The values of Dutch Fashion, the organization from education to industry


   Break & Networking


   Prof. Takeshi Sunaga
   Professor, Information Design Department, Tama Art University
   Activity-Based Design Approach: Designing a Tool for Museum Learning


   Lunch Break


   Keynote Speech
   Dirk Jan van den Berg
   President of the Executive Board, The Delft University of Technology
   Bridging technology and culture: towards sustainable solutions


   Prof. Edward S. Cooke, Jr.
   Charles F. Montgomery Professor of American Decorative Arts and Material Culture, Department of
   the History of Art, Yale University
    Dovetailing Cultures: Contemporary Exploration of Traditional Chinese Furniture


   Break & Networking


   Paper Presentations - 4 Tracks

Theatre 2 Meeting Room 606 Meeting Room 607 Meeting Room 608
Session A: Design Education in the East
Moderator: Alex Fung
Designing Water’s Future, in China
A Gendler
Building a foundation for nurturing cultural uniqueness: Chinese cultural resources as inspirations for design education in foundation level
C S J Wan, K F K Tam and Y Y Lam
I do: A pressure cooker model for the experience of cultures and design
Ph Bracht, A A Visser and R Ball
Session B: E-learning & Teaching Methods
Moderator: Keith Tam
3D web design in real time interactive environment
L Vint
Social innovation, collaborative service and mobile communication
M Gong, C Cipolla and J S Baek
Connective relationship between representations and stimuli in designers' ideation process
P-J Cheng and J Yen
Session C: Creativity, Innovation & Culture
Moderator: Daniel Chung
Exploring expressive typography through the visual culture of music
I-H C Wang
Making the invisible visible through ethnography in product design
G Kocabag, S T Ogut and O Er

How can designers better incorporate cultural aspects in their designs for the base of the pyramid (BOP) … And why should they?

A GC van Boeijen and P J Stappers

The future cultures of design
K Dorst
Session D: Design Education in the East & West
Moderator: Amit Ray
Design for the base of the pyramid: Student field projects in Cambodia
J C Diehl and H Kuipers
Promoting cross cultural collaboration through design
M DeLong and KS Geum

Culturally-inspired innovation: An approach to product differentiation in our today’s globalized world

M Razzaghi


   Networking Drink (By Invitation Only)


   End of the Day Programme

Wednesday, 10 December 2008
Day 2
     Theatre 2
   Time    Programme


   Registration & Refreshments


   Introductory Remarks
   Prof. John Heskett
   Chair Professor of Design, School of Design, The Hong Kong Polytechnic University


   Keynote Speech
   Prof. Cai Jun
   Head of the Department of Industrial Design, Academy of Arts & Design, Tsinghua University
   Design for Culture Segmentation


   Prof. Martin Smith
   Chair Professor of Industrial Design, School of Design, The Hong Kong Polytechnic University
   The Automobile and the American Dream – Culture Inspired by Technology


   Break & Networking


   "Fusion Percussion Music – Chinese Drum with Latin Percussion"
   Performance by HD students of Hong Kong Design Institute


   Prof. EunSook Kwon
   Director of Industrial Design Program, University of Houston & Director General, Seoul Design
   Olympiad 2008
   Cultural Contexts for design thinking and making: Korean and US design education


   Lunch Break

     Meeting Room 601


   Global Design Network 2008 Plenary Session
   Nille Juul-Sørensen
   Chairman of Jury, INDEX:AWARD
   Leimei Julia Chiu
   Director, Global Communications, International Design Center NAGOYA Inc.
   Competition and Competitiveness: Defining New Values of Design for the 21st Century


   Break & Networking


   Paper Presentations - 4 Tracks

Theatre 2 Meeting Room 606 Meeting Room 607 Meeting Room 608
Session A: Design Education in the East & West
Moderator: Philine Bracht
My Turkish typeface project
A Segalini
East-West collaboration in online pedagogy
I McArthur 

A model for approaching through design SMEs’ internationalisation processes
M Mortati and G Simonelli

Session B: Design Education in the East & West
Moderator: Amy Gendler
Using the philosophy of kansei: Happiness with universal design product
N Elokla, Y Morita and Y Hirai
Teaching business skills to designers in an international and transnational context
S Thompson-Whiteside

Design play - An inquiry into tertiary design education processes in Hong Kong's multicultural contexts: Student perspectives
R Leclerc and B Wan

Session C: Aesthetics & Culture
Moderator: I-Hsuan Cindy Wang
Inspiration through visual modeling: A cross cultural study of the work of Phoebe Anna Traquair 
F Peng and S Baxter
The aesthetics in design and cultural studies
T De Lobo

Never in 100 years: A journey in search of a new visual identity
J Y P Hwa 

Session D: Creativity, Innovation & Culture
Moderator: Jan Carel Diehl
A culture of creativity and innovation in design education
P Coyle
Future scanning. Developing a methodological toolkit for innovation education
N Laird

Cultural diversity the source of inspiration
A Ray

     Theatre 2


   Reconvene for Panel Wrap Up of DesignEd Asia Conference
   Panel Chair: Prof. ir. Daan van Eijk, The Delft University of Technology
   Panel Speakers: Prof. A G Rao, Prof. Takeshi Sunaga, Prof. Edward S. Cooke, Jr.,
   Prof. Cai Jun, Prof. Martin Smith, Prof. EunSook Kwon

   "Crossing Cultures, Inspirations and Ways of Designing"


   Closing Remarks
   Prof. Lorraine Justice
   Swire Chair Professor of Design, Director of School of Design, The Hong Kong Polytechnic University
   Alex Fung
   Head, Department of Design, HKDI and Vice Principal, Hong Kong Design Institute (HKDI)


   End of the Conference

The organizers reserve the right to change the programme/ speakers without prior notice.